{"id":308757,"date":"2025-05-26T17:18:26","date_gmt":"2025-05-26T20:18:26","guid":{"rendered":"https:\/\/www.instacarro.com\/blog\/?p=308757"},"modified":"2025-05-26T17:18:27","modified_gmt":"2025-05-26T20:18:27","slug":"novo-vw-tera","status":"publish","type":"post","link":"https:\/\/www.instacarro.com\/blog\/lancamentos\/novo-vw-tera","title":{"rendered":"Volkswagen Tera estreia com pre\u00e7os a partir de R$ 99.990"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><em>Novo SUV compacto da marca alem\u00e3 chega ao Brasil com design arrojado, tecnologia de ponta e pre\u00e7o competitivo para enfrentar concorrentes como Fiat Pulse e Renault Kardian<\/em><\/h2>\n\n\n\n<p>A <strong><a href=\"\/veiculos\/volkswagen\" target=\"_blank\" rel=\"noreferrer noopener\">Volkswagen<\/a><\/strong> oficializou o lan\u00e7amento do Tera, seu novo SUV compacto desenvolvido e produzido no Brasil. Posicionado entre o <strong><a href=\"\/veiculos\/volkswagen\/polo\" target=\"_blank\" rel=\"noreferrer noopener\">Polo<\/a><\/strong> e o <strong><a href=\"\/veiculos\/volkswagen\/nivus\" target=\"_blank\" rel=\"noreferrer noopener\">Nivus<\/a><\/strong>, o modelo chega ao mercado nacional com pre\u00e7os a partir de R$ 99.990, visando democratizar o acesso ao segmento de utilit\u00e1rios esportivos e conquistar consumidores que buscam tecnologia, seguran\u00e7a e custo-benef\u00edcio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/99d4cad5-a028-45d1-baeb-a118d50d51aa_low_converted-1024x682.webp\" alt=\"VW Tera azul posicionado em ambiente empresarial, com destaque para a grade frontal e far\u00f3is afilados.\" class=\"wp-image-308761\" title=\"\" srcset=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/99d4cad5-a028-45d1-baeb-a118d50d51aa_low_converted-1024x682.webp 1024w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/99d4cad5-a028-45d1-baeb-a118d50d51aa_low_converted-300x200.webp 300w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/99d4cad5-a028-45d1-baeb-a118d50d51aa_low_converted-768x512.webp 768w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/99d4cad5-a028-45d1-baeb-a118d50d51aa_low_converted-150x100.webp 150w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/99d4cad5-a028-45d1-baeb-a118d50d51aa_low_converted.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Com design moderno e recursos in\u00e9ditos, o Tera representa o quinto lan\u00e7amento da estrat\u00e9gia da Volkswagen de introduzir 17 novos modelos at\u00e9 2028. O SUV ser\u00e1 exportado para mais de 20 pa\u00edses, refor\u00e7ando a import\u00e2ncia do mercado brasileiro no desenvolvimento global da marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pre\u00e7os e vers\u00f5es<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/899abfed-922c-4d2b-a051-99f8edc26ddd_low_converted-1024x682.webp\" alt=\"VW Tera azul com traseira imponente, luzes traseiras em LED e ambiente urbano ao fundo.\" class=\"wp-image-308762\" title=\"\" srcset=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/899abfed-922c-4d2b-a051-99f8edc26ddd_low_converted-1024x682.webp 1024w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/899abfed-922c-4d2b-a051-99f8edc26ddd_low_converted-300x200.webp 300w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/899abfed-922c-4d2b-a051-99f8edc26ddd_low_converted-768x512.webp 768w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/899abfed-922c-4d2b-a051-99f8edc26ddd_low_converted-150x100.webp 150w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/899abfed-922c-4d2b-a051-99f8edc26ddd_low_converted.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O Tera est\u00e1 dispon\u00edvel em cinco vers\u00f5es, com pre\u00e7os que variam conforme o conjunto mec\u00e2nico e os itens oferecidos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tera MPI 1.0 MT<\/strong>: R$ 99.990 (pre\u00e7o promocional para as primeiras 999 unidades; posteriormente, R$ 103.990)<\/li>\n\n\n\n<li><strong>Tera TSI 1.0 MT<\/strong>: R$ 116.990<\/li>\n\n\n\n<li><strong>Tera Comfort TSI 1.0 AT<\/strong>: R$ 126.990<\/li>\n\n\n\n<li><strong>Tera High TSI 1.0 AT<\/strong>: R$ 139.990<\/li>\n\n\n\n<li><strong>Tera High TSI 1.0 AT Outfit The Town Edition<\/strong>: R$ 142.990<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Motoriza\u00e7\u00e3o e desempenho<\/h3>\n\n\n\n<p>O Tera oferece duas op\u00e7\u00f5es de motoriza\u00e7\u00e3o:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/81c5f3de-f835-449a-aab3-c33c8caa221c_medium_converted-1024x682.webp\" alt=\"Painel do VW Tera azul com acabamento refinado, central multim\u00eddia e volante com comandos integrados.\" class=\"wp-image-308760\" title=\"\" srcset=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/81c5f3de-f835-449a-aab3-c33c8caa221c_medium_converted-1024x682.webp 1024w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/81c5f3de-f835-449a-aab3-c33c8caa221c_medium_converted-300x200.webp 300w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/81c5f3de-f835-449a-aab3-c33c8caa221c_medium_converted-768x512.webp 768w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/81c5f3de-f835-449a-aab3-c33c8caa221c_medium_converted-150x100.webp 150w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/81c5f3de-f835-449a-aab3-c33c8caa221c_medium_converted.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1.0 MPI aspirado<\/strong>: 84 cv de pot\u00eancia e 10,3 kgfm de torque, combinado com c\u00e2mbio manual de cinco marchas.<\/li>\n\n\n\n<li><strong>1.0 TSI turbo<\/strong>: 116 cv de pot\u00eancia e 16,8 kgfm de torque, dispon\u00edvel com c\u00e2mbio manual de cinco marchas ou autom\u00e1tico de seis marchas nas vers\u00f5es Comfort e High.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/8c969076-f0f1-4578-94de-b46415ff7f2c_low_converted-1024x682.webp\" alt=\"Interior moderno do VW Tera com painel digital e central multim\u00eddia widescreen, volante multifuncional e acabamento sofisticado.\" class=\"wp-image-308767\" title=\"\" srcset=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/8c969076-f0f1-4578-94de-b46415ff7f2c_low_converted-1024x682.webp 1024w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/8c969076-f0f1-4578-94de-b46415ff7f2c_low_converted-300x200.webp 300w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/8c969076-f0f1-4578-94de-b46415ff7f2c_low_converted-768x512.webp 768w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/8c969076-f0f1-4578-94de-b46415ff7f2c_low_converted-150x100.webp 150w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/8c969076-f0f1-4578-94de-b46415ff7f2c_low_converted.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Em termos de consumo, o Tera apresenta os seguintes n\u00fameros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vers\u00e3o MPI<\/strong>: at\u00e9 13,2 km\/l na cidade e 14,7 km\/l na estrada com gasolina.<\/li>\n\n\n\n<li><strong>Vers\u00e3o TSI manual<\/strong>: at\u00e9 12,9 km\/l na cidade e 15 km\/l na estrada com gasolina.<\/li>\n\n\n\n<li><strong>Vers\u00f5es TSI autom\u00e1ticas<\/strong>: at\u00e9 12,2 km\/l na cidade e 14,5 km\/l na estrada com gasolina.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tecnologia e conectividade<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-6_converted-1024x573.webp\" alt=\"Vista lateral interna do VW Tera, com destaque para o painel digital, alavanca de c\u00e2mbio autom\u00e1tica e detalhes em preto fosco.\" class=\"wp-image-308759\" title=\"\" srcset=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-6_converted-1024x573.webp 1024w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-6_converted-300x168.webp 300w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-6_converted-768x430.webp 768w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-6_converted-150x84.webp 150w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-6_converted.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Um dos grandes destaques do Tera \u00e9 a estreia do <strong>Otto<\/strong>, a primeira intelig\u00eancia artificial desenvolvida por uma montadora no Brasil. Integrado ao aplicativo Meu VW 2.0 e ao sistema VW Play Connect, o Otto oferece funcionalidades como informa\u00e7\u00f5es sobre autonomia, manuten\u00e7\u00e3o, sa\u00fade do ve\u00edculo e acesso ao manual do propriet\u00e1rio. A ativa\u00e7\u00e3o \u00e9 feita por comando de voz com a frase &#8220;Fala, Otto!&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/80a04b09-c81d-4de5-ab19-5a9cbef10a59_low_converted-1024x682.webp\" alt=\"Vista lateral completa do VW Tera vermelho, destacando as rodas de liga leve e as linhas marcantes do SUV.\" class=\"wp-image-308763\" title=\"\" srcset=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/80a04b09-c81d-4de5-ab19-5a9cbef10a59_low_converted-1024x682.webp 1024w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/80a04b09-c81d-4de5-ab19-5a9cbef10a59_low_converted-300x200.webp 300w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/80a04b09-c81d-4de5-ab19-5a9cbef10a59_low_converted-768x512.webp 768w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/80a04b09-c81d-4de5-ab19-5a9cbef10a59_low_converted-150x100.webp 150w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/80a04b09-c81d-4de5-ab19-5a9cbef10a59_low_converted.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O sistema estar\u00e1 dispon\u00edvel a partir do segundo semestre de 2025, inicialmente nas vers\u00f5es Comfort e High, mediante assinatura.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seguran\u00e7a e equipamentos<\/h3>\n\n\n\n<p>Todas as vers\u00f5es do Tera v\u00eam equipadas com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seis airbags<\/li>\n\n\n\n<li>Frenagem aut\u00f4noma de emerg\u00eancia (AEB)<\/li>\n\n\n\n<li>Controle eletr\u00f4nico de estabilidade (ESC)<\/li>\n\n\n\n<li>Controle de tra\u00e7\u00e3o (ASR)<\/li>\n\n\n\n<li>Bloqueio eletr\u00f4nico de diferencial (EDS)<\/li>\n\n\n\n<li>Sistema de detec\u00e7\u00e3o de fadiga do motorista<\/li>\n\n\n\n<li>Sistema de controle de perda de press\u00e3o dos pneus<\/li>\n<\/ul>\n\n\n\n<p>As vers\u00f5es Comfort e High adicionam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Controle de cruzeiro adaptativo (ACC)<\/li>\n\n\n\n<li>Assistente ativo de mudan\u00e7a de faixa (Lane Assist)<\/li>\n\n\n\n<li>Detector de ponto cego com assistente de sa\u00edda de vaga<\/li>\n\n\n\n<li>Far\u00f3is e lanternas traseiras em LED<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Design e dimens\u00f5es<\/h3>\n\n\n\n<p>O Tera apresenta um design arrojado, com elementos visuais que remetem ao novo Tiguan. Suas dimens\u00f5es s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprimento: 4.151 mm<\/li>\n\n\n\n<li>Largura: 1.777 mm<\/li>\n\n\n\n<li>Altura: 1.504 mm<\/li>\n\n\n\n<li>Entre-eixos: 2.566 mm<\/li>\n\n\n\n<li>Porta-malas: 350 litros<\/li>\n<\/ul>\n\n\n\n<p>A vers\u00e3o especial <strong>Outfit The Town Edition<\/strong> adiciona rodas de 17 polegadas escurecidas, bancos com revestimento premium e detalhes exclusivos em preto brilhante.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-4_converted-1024x576.webp\" alt=\"Close em detalhe decorativo do acabamento interno do VW Tera, com relevo em forma de silhueta do Fusca e do Gol.\" class=\"wp-image-308758\" title=\"\" srcset=\"https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-4_converted-1024x576.webp 1024w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-4_converted-300x169.webp 300w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-4_converted-768x432.webp 768w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-4_converted-150x84.webp 150w, https:\/\/www.instacarro.com\/blog\/wp-content\/uploads\/2025\/05\/unnamed-4_converted.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">P\u00f3s-venda e custo de propriedade<\/h3>\n\n\n\n<p>A Volkswagen destaca o Tera como um modelo com baixo custo de propriedade. Segundo a marca, o SUV \u00e9 4% mais barato de manter em rela\u00e7\u00e3o \u00e0 concorr\u00eancia, com cesta de pe\u00e7as 35% abaixo da m\u00e9dia do segmento.<\/p>\n\n\n\n<p>Al\u00e9m disso, o Tera conta com mais de 45 acess\u00f3rios exclusivos dispon\u00edveis, desde itens de personaliza\u00e7\u00e3o at\u00e9 equipamentos funcionais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novo SUV compacto da Volkswagen chega ao mercado brasileiro com design moderno, tecnologia avan\u00e7ada e pre\u00e7o competitivo para enfrentar os principais concorrentes do segmento.<\/p>\n","protected":false},"author":75,"featured_media":308764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-308757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancamentos"],"_links":{"self":[{"href":"https:\/\/www.instacarro.com\/blog\/wp-json\/wp\/v2\/posts\/308757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.instacarro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.instacarro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.instacarro.com\/blog\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/www.instacarro.com\/blog\/wp-json\/wp\/v2\/comments?post=308757"}],"version-history":[{"count":1,"href":"https:\/\/www.instacarro.com\/blog\/wp-json\/wp\/v2\/posts\/308757\/revisions"}],"predecessor-version":[{"id":308768,"href":"https:\/\/www.instacarro.com\/blog\/wp-json\/wp\/v2\/posts\/308757\/revisions\/308768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.instacarro.com\/blog\/wp-json\/wp\/v2\/media\/308764"}],"wp:attachment":[{"href":"https:\/\/www.instacarro.com\/blog\/wp-json\/wp\/v2\/media?parent=308757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.instacarro.com\/blog\/wp-json\/wp\/v2\/categories?post=308757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.instacarro.com\/blog\/wp-json\/wp\/v2\/tags?post=308757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}